Imagine "like" you haven't met yet.

Fusing Cultures
You may find something likeable there that you haven’t seen yet.


A project to create new value by combining unique Japanese anime and illustrations with Japan's proud sake culture.

The NEW×NEW project imagines, discovers, and delivers to the world "likes" that have yet to be seen.



Ghost in the Shell×Shochu

— Shochu of the Future —


Two types of shochu based on the theme of "Shochu of the Future”

  • SHOCHU_2045

    Shochu made from sake lees motoko version

  • SHOCHU_2045

    Shochu made from taro root tachikoma version

Ghost in the Shell × Shochu


Little Thunder×Sake

Tsukimi with Little Thunder


Draw by Hong Kong's popular illustrator Little Thunder. <Japan x Hong Kong Joint Project>

Little Thunder × Sake


Tsuburaya Productions×Plum Wine

Ultra Umeshu


PIGMON will introduce the taste of umeshu to the world! A gorgeous collaboration between Tsuburaya Productions and Tokyo Tower. #ULTRAUMESHU

Ultra Umeshu


Chaykov×Plum Wine

CLOUD UMESH[A plum wine that reaches for the clouds]

[A plum wine that reaches for the clouds]

Chasing the ideal of UMESHU (plum wine). #CLOUDUMESH




“Rurouni Kenshin (Samurai X)”
Premium craft beer

“Rurouni Kenshin (Samurai X)”

From a local beer brewery in Niigata, the hometown of Mr. Watsuki, the author of "Rurouni Kenshin (Samurai X)," comes "RED X," a beer dyed red just like Kenshin.NEWxNEW online store only & Available in limited quantities.

  • Kenshin RED X

    Ale beer dyed in red
    Limited to 300 sets

  • Sharp Fang BLACK

    Dangerous adult dark beer
    Limited to 300 sets

  • Infinity Blade — Evil Charisma IPA

    IPA born in a scorching country
    Limited to 300 sets

  • Enishi White

    White Weizen beer
    Limited to 300 sets

  • Beer Gift Set

    Luxury gift box & sticker
    Limited to 600 sets

“Rurouni Kenshin (Samurai X)”


Japanese Sake×Anime

Attack on Titan

Attack on Titan

The new age of Japanese sake has evolved greatly in recent years. And then there's the legendary anime work that represents the modern age, “Attack on Titan.”

  • Daina — Beyond the Wall, Eren Model

  • Daina — Beyond the Wall, Mikasa Model

  • Daina — Beyond the Wall, Levi Model

  • Dina—Beyond the Wall, Titan Model

Attack on Titan



Osamu Tezuka

Osamu Tezuka

We want to support our heroes, the medical professionals.
With the full cooperation of Tezuka Productions, this project is filled with dreams.
*A donation of 5 yen per bottle is sent to a medical professional support group.

  • Black Jack 66/B.J Model

    Alcohol disinfectant alc.66%

  • Black Jack 66/Pinoko Mmodel

    Alcohol disinfectant alc.66%

  • Black Jack 66/B.J & Pinoko Model

    Alcohol disinfectant alc.66%

Osamu Tezuka

Project list


DirectorYuki Okada
BrainShotaro Matsuo


Jem Industries Corp.
Address:1-5 Yorikimachi, Kita-ku, Osaka-shi, Osaka
Tel:06-6356-5551 FAX:06-6356-5558


For inquiries about various interviews and releases, please click here.