Imagine "like" you haven't met yet.

Fusing Cultures
You may find something likeable there that you haven’t seen yet.

PROJECT DESIGN

A project to create new value by combining unique Japanese anime and illustrations with Japan's proud sake culture.

The NEW×NEW project imagines, discovers, and delivers to the world "likes" that have yet to be seen.

PROJECT

#07

Ghost in the Shell×Shochu

SHOCHU_2045
— Shochu of the Future —

「攻殻機動隊焼酎」

Two types of shochu based on the theme of "Shochu of the Future”

SHOCHU_2045

Shochu made from sake lees motoko version
SHOCHU_2045

Shochu made from taro root tachikoma version

Ghost in the Shell × Shochu

#06

Little Thunder×Sake

Tsukimi with Little Thunder

「月見with門小雷」

Draw by Hong Kong's popular illustrator Little Thunder. <Japan x Hong Kong Joint Project>

Little Thunder × Sake

#05

Tsuburaya Productions×Plum Wine

Ultra Umeshu

「ウルトラ梅酒」

PIGMON will introduce the taste of umeshu to the world! A gorgeous collaboration between Tsuburaya Productions and Tokyo Tower. #ULTRAUMESHU

Ultra Umeshu

#04

Chaykov×Plum Wine

CLOUD UMESH[A plum wine that reaches for the clouds]

[A plum wine that reaches for the clouds]

Chasing the ideal of UMESHU (plum wine). #CLOUDUMESH

CLOUD UMESH

#03

Beer×Comics

“Rurouni Kenshin (Samurai X)”
Premium craft beer

“Rurouni Kenshin (Samurai X)”

From a local beer brewery in Niigata, the hometown of Mr. Watsuki, the author of "Rurouni Kenshin (Samurai X)," comes "RED X," a beer dyed red just like Kenshin.NEWxNEW online store only ＆ Available in limited quantities.

Kenshin RED X

Ale beer dyed in red
Limited to 300 sets
Sharp Fang BLACK

Dangerous adult dark beer
Limited to 300 sets
Infinity Blade — Evil Charisma IPA

IPA born in a scorching country
Limited to 300 sets
Enishi White

White Weizen beer
Limited to 300 sets
Beer Gift Set

Luxury gift box & sticker
Limited to 600 sets

“Rurouni Kenshin (Samurai X)”

#02

Japanese Sake×Anime

Attack on Titan

The new age of Japanese sake has evolved greatly in recent years. And then there's the legendary anime work that represents the modern age, “Attack on Titan.”

Daina — Beyond the Wall, Eren Model
Daina — Beyond the Wall, Mikasa Model
Daina — Beyond the Wall, Levi Model
Dina—Beyond the Wall, Titan Model

Attack on Titan

#01

Disinfectant×Manga

Osamu Tezuka

We want to support our heroes, the medical professionals.
With the full cooperation of Tezuka Productions, this project is filled with dreams.
＊A donation of 5 yen per bottle is sent to a medical professional support group.