Imagine something likeable that you haven’t seen yet.

  • Osamu Tezuka

    Disinfectant× Manga

  • Attack on Titan

    Japanese Sake× Anime

  • “Rurouni Kenshin”

    Beer× Comics

  • Ultra Umeshu

    Tsuburaya Productions× Plum Wine

  • Cloud Umeshu

    Chaykov× Plum Wine

  • Tsukimi with Little Thunder

    Little Thunder× Sake

  • Ghost in the Shell

    Ghost in the Shell× Shochu

  • Disinfectant× Manga

    Osamu Tezuka

    Osamu Tezuka

    In 2020, a novel coronavirus caused chaos in the world. If Black Jack had existed, what words would he have sent to us?
    If Pinoko had existed, how would she have amused us?
    We want to brighten up the painful days. We want to support our heroes, the medical professionals.
    With the full cooperation of Tezuka Productions, this project is filled with dreams.
    *A donation of 5 yen per bottle is sent to a medical professional support group.

      Black Jack 66/B.J Model

      66% alcohol by volume, 500ml

      This cool model is based on B. J.'s signature black color. The reverse side features a comic panel design that can be enjoyed from 360 degrees.

      Stores Tokyu Hands
      Online shop (NEWxNEW / Rakuten / Amazon)
      Release 2020/9/16
      Manufacturer Den-en Shuzo Co., Ltd.
      Planning NEW × NEW / Jem Industries Corp.
      Design HARA DESIGN WORKS

      Black Jack 66/Pinoko Model

      66% alcohol by volume, 500ml

      A solid-pink design filled with Pinoko's cuteness. Pinoko's world is also on full display on the back!

      Stores Tokyu Hands
      Online shop (NEWxNEW / Rakuten / Amazon)
      Release 2020/9/16
      Manufacturer Den-en Shuzo Co., Ltd.
      Planning NEW × NEW / Jem Industries Corp.
      Design HARA DESIGN WORKS

      Black Jack 66/B.J & Pinoko Model

      66% alcohol by volume, 500ml

      A heartwarming model of the two of them side by side. Pinoko’s signature “Acchonburike” on the reverse side cheers you up!

      Stores Tokyu Hands
      Online shop (NEWxNEW / Rakuten / Amazon)
      Release 2020/9/16
      Manufacturer Den-en Shuzo Co., Ltd.
      Planning NEW × NEW / Jem Industries Corp.
      Design HARA DESIGN WORKS
    オンラインストア

    Stores

    Retail store

    Tokyu Hands Tokyu Hands store list
    Takarazuka City Tezuka Osamu Memorial Hall Web site

    Online shop

    NEW x NEW Online shop Online shop
    Den-en Shuzo Rakuten store Online shop
    Den-en Shuzo amazon store Online shop

    「手塚治虫 ブラック・ジャック」

  • Japanese Sake× Anime

    Attack on Titan

    Japanese Sake× Anime  Attack on Titan

    The new age of Japanese sake has evolved greatly in recent years. And then there's the legendary anime work that represents the modern age, “Attack on Titan.” Two completely different cultures. Two completely different communities. If we could fuse them together, we might be able to create new value.
    It was an adventure, and a responsible project that took on two different cultures and communities.
    The sake was produced by Kikunosato Shuzo, a brewery that brews sake for a new age.
    More than 100 anime materials were used in this project, and several designers who are enthusiasts of "Attack on Titan" were brought together and spent more than five months on the design.

      Daina—Beyond the Wall, Eren Model

      720ml Junmai Ginjo (Gohyakumangoku)

      The taste is pure and straightforward, like Eren’s heart. Sharp and crisp.

      Stores [Daina] dealershipNEWxNEW Online shop
      Release 2020/11/16
      Manufacturer Kikunosato Shuzo Co.,Ltd
      Planning NEW × NEW/Jem Industries Corp.

      Daina—Beyond the Wall, Mikasa Model

      720ml Junmai Ginjo (Yume-Sasara)

      A gentle taste like Mikasa, who keeps protecting Eren. Refreshing melon-like sweetness.

      Stores [Daina] dealershipNEWxNEW Online shop
      Release 2020/12/21

      Daina—Beyond the Wall, Levi Model

      720ml Junmai Ginjo (Yamadanishiki)

      Levi, the "strongest of the human race," has the rich taste of Yamadanishiki rice, the king of sake rice.

      Stores [Daina] dealershipNEWxNEW Online shop
      Release 2021/2/22

      Dina—Beyond the Wall, Titan Model

      720ml Junmai Ginjo (Yamadanishiki) Low Alcohol

      Like the titans, it is rich in character and delivers a variety of lingering flavors.

      Stores NEWxNEW Online shop only
      Release 2021/4/27
    オンラインストア

    Online shop

    NEW x NEW Online shop >Online shop<

    “Attack on Titan” x SAKE

    SHINGEKI IMAGE

    INTRODUCTION

    NEW x NEW is a new project team established in May 2020 by Jem Industries Corp. Our purpose is to create a new value from two cultures: alcohol culture x anime (manga) culture. In November 2020 we released a new sake brand in collaboration with Attack on Titan with the theme “Beyond the Wall". People worldwide are facing a wall of COVID19 in 2020 and we hope that these items will give courage to the fans of Attack on Titan across the globe as they enjoy this sake in their homes. Four Japanese designers and enthusiasts of Attack on Titan collaborated on this project and have created this set over five months. In total, more than 100 animation scenes have been incorporated into the design and you can enjoy the story of these three characters, Eren, Mikasa and Levi. The ingredients and the taste are also unique. The first character is Eren, brewed with Gohyakumangoku rice; the second is Mikasa, using Yumesasara; the third is Levi, using Yamada Nishiki; the fourth is a special release Titan Model edition also using Yamada Nishiki but with a lower abv. These Sake are produced by Kikunosato Brewery in Tochigi, Japan, known by the brand name Daina (Dina).

    Distributors Worldwide

    If you are an importer or wholesaler of alcoholic beverages and wish to be the official distributor of "Attack on Titan" sake for your region, please contact us.

    Taiwan (from JAN. 2021) 玖侍国際貿易 website (facebook)
    Hong Kong (from end JAN. 2021) city'super website (store info.)
    Australia (from SUMMER 2021) Real McCoy Whisky Merchants Pty. Ltd.
    TEL: (AUS) 1300-944-759
    email: sales@realmccoy.com.au
    France (from SUMMER 2021) Will be announced soon
  • Beer× Comics

    “Rurouni Kenshin”

    「るろうに剣心ビール」5点

    From a local beer brewery in Niigata, the hometown of Mr. Watsuki, the author of "Rurouni Kenshin" comes "RED X," a beer dyed red just like Kenshin.

    This premium craft beer expresses the personalities of the four characters: RED X for Himura Kenshin, BLACK for Saito Hajime, IPA for Shishio Makoto, and Weizen for Yukishiro Enishi. Available in limited quantities.

      Kenshin RED X

      4.5% alcohol by volume, 310ml

      Himura Kenshin Model/Uses RedX, a rare malt that turns the wort red

      Ingredients Malted barley, hops
      *No artificial colorants, flavors, stabilizers, or preservatives
      [Secondary fermentation in the bottle] Carbonated by the power of yeast
      Stores NEWxNEW Online shop
      Release 2021/4/20
      Manufacturer Niigata Beer Breweries, Co., Ltd.
      Planning NEW × NEW/Jem Industries Corp.
      Copyright Nobuhiro Watsuki/Shueisha Inc.
      Design BARTHDAY WORKS / lovelovix / Kawamatsu

      GATOTSU BLACK

      4.5% alcohol by volume, 310ml

      Saito Hajime Model/A black beer for adults with an air of danger around them

      Ingredients Malted barley, hops
      *No artificial colorants, flavors, stabilizers, or preservatives.
      Stores NEWxNEW Online shop

      Infinity Blade—Evil Charisma IPA

      6.0% alcohol by volume, 310ml

      Shishio Makoto Model/IPA beer born in the land of scorching heat once upon a time

      Ingredients Malted barley, hops
      *No artificial colorants, flavors, stabilizers, or preservatives
      [Brewed in the bottle] Japan's first! Carbonated by the power of yeast
      [Unpasteurized treatment]
      Stores NEWxNEW Online shop

      Enishi White

      4.5% alcohol by volume, 310ml

      Yukishiro Enishi Model/Refreshing "white" beer flavor

      Ingredients Wheat malt, barley malt, hops
      *No artificial colorants, flavors, stabilizers, or preservatives
      [Brewed in the bottle] Japan's first! Carbonated by the power of yeast
      Stores NEWxNEW Online shop

      Rurouni Kenshin Beer Gift Set

      310ml x 5 bottles + gift box + 1 sticker

      Stickers to choose from: Kenshin#1/Saito/Shishio/Enishi/Kenshin#2

    オンラインストア
  • Tsuburaya Productions× Plum Wine

    Ultra Umeshu

    Suddenly inaugurated as the Ultra Umeshu (Plum Wine) Ambassador in 2021!
    PIGMON will introduce the taste of umeshu to the world!

    ウルトラ梅酒

    PIGMON worked hard today to promote UMESHU ( plum wine ).
    Thank you for your hard work.

    Half a century has passed since he first encountered UMESHU ( plum wine ) on Earth. PIGMON has become an Ultra Umeshu Ambassador and is working hard to promote umeshu.

    ウルトラ梅酒大使ピグモン

    Two types of Ultra Umeshu

    ウルトラ梅酒大使ピグモン

    — Blue Sky —
    …Refreshing plum wine made from fresh green plums.

    — Twilight Tokyo Tower —
    …Plum wine made with lots of ripe plums.

      Ultra Umeshu—Blue Sky—

      500ml, 12% alcohol by volume
      Includes gift box and coaster

      It is characterized by a moderate sweetness and a green-tea-like aftertaste. It is aged for a long time and has a rounded taste with less alcoholic content. Recommended to drink on the rocks.

      Ingredients Fresh green plums (grown in Nara Prefecture), authentic shochu, sugar, brewing alcohol
      *No artificial colorants, flavors, or artificial preservatives
      Stores NEWxNEW Online shop
      Ultraman Shopping Street「EDOYA」
      In front of Akihabara station 「THE AKIBA」
      Release 2021/7/10
      Manufacturer Yagi Shuzo Co., Ltd.
      Planning NEW × NEW / Jem Industries Corp.
      Copyright (c)Tsuburaya Productions Co., Ltd.

      Ultra Umeshu—Twilight Tokyo Tower—

      500ml, 10% alcohol by volume
      Includes gift box and coaster

      This plum wine is made with lavish amounts of fully ripe plums. The bottom of the bottle is full of plum fruit, so shake it gently before pouring. We recommend drinking it on the rocks. It is easy to drink, so be careful not to drink too much!

      Ingredients Ume plums (grown in Nara Prefecture), authentic shochu, brewing alcohol, sugar, ripe plum pulp (grown in Wakayama Prefecture).
      *No artificial colorants, flavors, or artificial preservatives
      Stores NEWxNEW Online shop
      Tokyo Tower 3F「GALAXY」
      Ultraman Shopping Street「EDOYA」
      In front of Akihabara station 「THE AKIBA」
      Manufacturer Yagi Shuzo Co., Ltd.
      Copyright (c)Tsuburaya Productions Co., Ltd., TOKYO TOWER
    オンラインストア
  • Chaykov× Plum Wine

    Cloud Umeshu
    [A plum wine that reaches for the clouds]

    Chasing the ideal of UMESHU (plum wine). #CLOUDUMESH

    雲をつかむような梅酒,空をかける青梅

    Umeshu being loved by both alcohol lovers and people who are not used to drinking alcohol.
    A visual that no one has ever seen before.
    We pursued such an ideal in our "plum wine that reaches for the clouds.”

    雲をつかむような梅酒,黄昏にそまる果実

    Two types of [CLOUD UMESHU]

    — A sky full of fresh green plums —
    …Refreshing plum wine made from fresh green plums.

    — Umeshu and the setting sun —
    …Plum wine made with lots of ripe plums.

      CLOUD UMESHU
      —A sky full of fresh green plums—

      500ml, 12% alcohol by volume
      Includes gift box and coaster

      We believe in the taste of fresh green plums from Nara Prefecture, so we matured the plums for a long time without adding any extra ingredients and created a refreshing plum wine that can be drunk easily on the rocks.

      Ingredients Ume plums (grown in Nara Prefecture), authentic shochu, sugar, brewing alcohol.
      *No artificial colorants, flavors, or artificial preservatives
      Stores NEWxNEW Online shop
      Manufacturer Yagi Shuzo Co., Ltd.
      Planning NEWxNEW / Jem Industries Corp.
      Illustration Chaykov

      CLOUD UMESHU
      —Umeshu and the setting sun—

      500ml, 10% alcohol by volume

      We carefully unraveled the fully ripe plums from Wakayama and squeezed out the liquid as fully as possible until it became soft and tart, resulting in a surprisingly delicious plum wine.

      Ingredients Ume plums (grown in Nara Prefecture), authentic shochu, brewing alcohol
      sugar, ripe plum pulp (grown in Wakayama Prefecture).
      *No artificial colorants, flavors, or artificial preservatives
      Stores NEWxNEW Online shop
      Tokyo Tower 3F「GALAXY」
      Manufacturer Yagi Shuzo Co., Ltd.
      Copyright TOKYO TOWER
    オンラインストア
  • Little Thunder× Sake

    Tsukimi with Little Thunder

    月見with門小雷

    Under a single moon, a cup is exchanged to visit olden times.

    Tonight, under a single moon, Japan and Hong Kong will share a cup.
    Its delicate and complex taste shakes our hearts and takes us back to the original landscape of a faraway day.

    月見with門小雷

    2021 Autumn version to be released simultaneously in Japan and Hong Kong

    Limited to 600 bottles worldwide

    Original drawing by Little Thunder
    SNS ... #Tsukimi Little Thunder, #Little Thunder in Hong Kong, #TsukimiHK

      Tsukimi with Little Thunder

      720ml, 16% alcohol by volume
      Includes gift box

      With the full cooperation of Maruishi Jozo, a popular sake brewery, a delicate and complex Junmai Daiginjo was created using Omachi rice.

      Ingredients Rice (domestic), rice malt (domestic rice)
      Junmai Daiginjo using 100% Omachi rice
      Stores NEWxNEW Online shop
      Illustration Little Thunder
      Manufacturer Maruishi Jozo Co., Ltd. (Okazaki City, Aichi Prefecture)
      Planning <Japan x Hong Kong Joint Project>
      Japan NEW × NEW Project
      Hong Kong MUGIGAWA
    • オンラインストア
  • Ghost in the Shell× Shochu

    SHOCHU_2045 — Shochu of the Future —

    SHOCHU_2045

    Two types of shochu based on the theme of "Shochu of the Future”

    Two untested types of shochu, and two creators who pushed for them.

    SHOCHU_2045

    Untested taro shochu and little-known sake lees shochu.

    A visual masterpiece drawn by two genius illustrators.

    Ilya Kuvshinov Character designer for Ghost in the Shell SAC_2045

    omao Mysterious young illustrator who attracts worldwide attention on social media


    A stunning visual drawn by two genius illustrators.
    Singling out an untested shochu.
    A custom-made metallic bottle expressing the future.
    Welcome to the unknown SHOCHU.

      SHOCHU_2045 Shochu made from sake lees motoko version

      720ml, 25% alcohol by volume

      A new-age shochu made with sake lees by a sake brewery. A different dimension of fruity sensation with the potential of rice. Here is the ultimate shochu, mixed with carbonated water.

      Ingredients Ginjo sakelees (manufactured in Japan)
      Sold at NEW × NEW Online Store
      Illustration Ilya Kuvshinov
      Manufacturer Tenzan Shuzo Co., Ltd. (Ogi City, Saga Prefecture)
      Copyright GHOST IN THE SHELL: SAC_2045

      SHOCHU_2045 Shochu made from taro root tachikoma version

      720ml, 28% alcohol by volume

      In Kuma, Kumamoto, the sacred land of rice shochu, more than 100 years of rice shochu making techniques have paved the way for taro shochu. You can drink it with water or carbonated water. There is a shochu you have never experienced before.

      Ingredients Satsuma sweet potato (domestic), rice malt (domestic rice)
      Sold at NEW × NEW Online Store
      Illustration omao
      Manufacturer Tsunematsu Shuzo Honten Co., Ltd. (Taragi-machi, Kuma-gun, Kumamoto Prefecture)
      Copyright GHOST IN THE SHELL: SAC_2045
    • オンラインストア

CONTACT

For inquiries about various interviews and releases, please click here.